Blonde Girls Equals Men Minus Brains.

23 11 2007


You silly boys: blondes make men act dumb
Roger Dobson and Steven Swinford

“WHEN men meet fair-haired women they really do have a “blonde moment”. Scientists have found that their mental performance drops, apparently because they believe they are dealing with someone less intelligent.

Researchers discovered what might be called the “bimbo delusion” by studying men’s ability to complete general knowledge tests after exposure to different women. The academics found that men’s scores fell after they were shown pictures of blondes.

Further analysis convinced the team that, rather than simply being distracted by the flaxen hair, those who performed poorly had been unconsciously driven by social stereotypes to “think blonde”.

“This proves that people confronted with stereotypes generally behave in line with them,” said Thierry Meyer, joint author of the study and professor of social psychology at the University of Paris X-Nanterre. “In this case blondes have the potential to make people act in a dumber way, because they mimic the unconscious stereotype of the dumb blonde.”

The research adds to a body of evidence that people’s behaviour is powerfully influenced by stereotypes. Previously scientists have found that people walk and talk more slowly in front of the elderly, while other studies have revealed that unconscious racial assumptions and prejudices emerge in written tests.

Researchers believe that blondes have been particularly vulnerable to stereotyping over the past century…”

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